Our Journey

With passion, expertise, and respect for the land and its people, we began our activity during a challenging period for the Greek economy. From then until today, every action we take has been driven by perseverance, strategic thinking, and continuous development.

Since 2010, with the support of our customers and suppliers, we’ve built a strong and trusted presence in the world of propagation material and agricultural supplies.

Throughout our journey, we have invested in knowledge, product and service improvement, and the creation of trust-based relationships. We remain by the side of professional growers, offering solutions based on quality, innovation, and sustainability.

Today, we continue with the same dedication that has guided us from the start, committed to making a real impact on the growth and strength of Greek agricultural production.

Milestones of our Journey

2009: Foundation

Our company, under the name Planty Ltd. Propagation Material & Supplies, began in December 2009, when agronomist Zisis Dovas, with many years of experience in agriculture and horticulture, founded the business in Greece. Scope of activity: the sale of propagation material and agricultural supplies.

2010: The beginning

During the onset of Greece's economic crisis, we forged partnerships with leading European companies in both professional and amateur horticulture, as well as in agricultural supplies. We supplied the Greek market with seedlings, cuttings, seeds, and bulbs, along with specialized fertilizers, substrates, and cultivation plastics.

2011: Collaboration with GreenProducts

The company is entering a strategic partnership with the Dutch Green Products and bringing the innovative GreenPlugs to the Greek market! Thanks to their technological innovation, high quality, and customized formulation for each plant, GreenPlugs stand out, providing the highest rooting success rates of any comparable product. Through this collaboration, we offered a pioneering product that improved performance and efficiency in plant propagation.

2014: Relocation to new facilities

We relocated our headquarters to new facilities to meet increased operational needs and ensure better service for our clients, providing more comfortable and functional spaces.

2020: Ten years of growth

In 2020, we completed our first decade of operations, solidifying our position as a trusted partner in the industry by offering high-quality products and services. We built strong, long-lasting partnerships with leading suppliers who share our values and philosophy. Some of themFlorensis, Floragard, Mivena, Kreuwel Plastics.

2024: Innovative & sustainable solutions with Aqua Aid Europe 

New partnership with Aqua Aid Europe, a leading force in sustainable water and turf management. The company offers innovative, high-quality products that promote water conservation, soil health, and environmental sustainability.

2024: Innovative & sustainable solutions with Aqua Aid Europe 

New partnership with Aqua Aid Europe, a leading force in sustainable water and turf management. The company offers innovative, high-quality products that promote water conservation, soil health, and environmental sustainability.

Today: Shaping the future

Our ongoing commitment to quality, expertise, and support has allowed us to serve as a trusted advisor and partner to our customers. Looking ahead, we are expanding our business activities, seeking innovative solutions, and investing in the improvement of our services.

At the same time, we provide specialized guidance for managing extreme weather events and advice on adapting effectively to the constantly changing agricultural market.